Why GOW costs $60 - Where does UX fit into the picture?

September 20th, 2007

Here’s an interesting article on why Gears of War costs $60 - as in, where’s the money go?

The real show here, though, isn’t the article - it’s the pop-up window with a pie chart breakdown on what each dollar of the 60 is alloted for. Interesting stuff.

So my question is simple (and likely reflects what I don’t know about the industry) - where’s the budget for user testing and User Experience? Who foots the cost for user testing before a games goes out the door?

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